| 中国已加入WTO，今后文化差异给我国企业造成的影响将不亚于外国企业。《全球化环境中的跨文化沟通》一书在美国已成为畅销书，相信它对中国读者——与外国人打交道（投资签约、引进技术、商贸旅游等）的相关人士；跨国经营的企业界人士；国际金融、国际贸易等专业的大学生；未来商界精英的MBA们——也会有很大的借鉴价值。 |
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| CHAPTER 1 Culture and COmmunication CHAPTER 2 The Role of Language in Intercultural Business Communication CHAPTER 3 Getting to Know Another Culture CHAPTER 4 Individuals and Groups in Business Cultures CHAPTER 5 Organization of Messages to Other Cultures CHAPTER 6 Nonverbal Language in Intercualtural Communication CHAPTER 7 Variable Rules of Engagement CHAPTER 8 Information,Decisions,and Solutions CHAPTER 9 Intercultural Negotiation CHAPTER 10 Legal and Governmental Considerations In Intercultural Business Communication CHAPTER 11 The Influence of Business Structures and Corporate Culture on Lntercultureal Business Communication CHAPTER 12 The Effectiveness of Intercultural Business Communication and Business Judgment |
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