编辑推荐Review"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging." "Jean Barclay, "Sheffield"Hallam"University" "Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available." "Marcel Kohler, "University"of "KwaZulu-Natal" " "The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications." "Dr Matthijs Wolters, Vrije Universiteit "Amsterdam" Review "This book provides a comprehensive. coherent and intelligent account of the complexities of International Business ... with the most balanced coverage of global regional differences of any textbook I know." — Dr. Simon Collinson, Warwick Business School "Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." — Carol A. Howard, Oklahoma City University "This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." — Professor Sid Gray, University of New South Wales --This text refers to an out of print or unavailable edition of this title. |
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