| Foreword. Introduction. Part I Introduction and Basic Concepts. Chapter 1 Overview and Road Map. Chapter 2 Elements of a Microsoft Access Database. Chapter 3 Relational Data Model. Part II Dealing with Customers and Customer Data. Chapter 4 People, Organizations, Addresses. Chapter 5 Customer Relationship Management. Chapter 6 Marketing. Chapter 7 Sales. Part III Producing and Tracking the Goods & Services. Chapter 8 Production and Manufacturing. Chapter 9 Inventory Management. Chapter 10 Services. Part IV Tracking and Analyzing Financial Data. Chapter 11 Accounting Systems: Requirements and Design. Part V Independent Areas. Chapter 12 Accounting: Budgeting, Analysis, and Reporting. Chapter 13 Managing Memberships. Chapter 14 Implementing the Models. Chapter 15 SQL Server and Other External Data Sources. Part VI Appendices. Appendix A Field Properties. Appendix B Relationships, Joins, and Nulls. Appendix C Resolving Relationship Triangles. Appendix D Measures: Financial and Performance. Appendix E References and Resources. Appendix F What's on the CD-ROM. Part VII Bonus Material. Chapter B1 Knowledge: Intellectual Property, Structural Capital, and Intellectual Capital. Appendix BA Database and Business Terms. Appendix BB Gathering Requirements. Appendix BC Data Warehousing Concepts. Appendix BD Database Platforms. Index. |
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