Pro Excel Financial Modeling: Building Models for Technology Startups

Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the assumptions, structure, and relationships within the modeling of a startup. If the investor is satiated, the entrepreneur has successfully demonstrated a complete understanding of the business side of the enterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it. Step-by-step approach to developing financial models in Excel Extensive case studies and Excel templates provided What you'll learn Learn the business thinking behind successful financial modeling aimed at investors. Communicate effectively with investors. Explore advanced modeling with Microsoft Excel, including Cost of Information Technology, Customer ROI, Cost of Sales and Marketing, Cost of Goods Sold, Team and Staffing, Profit and Loss. Discover best practices for modeling using Microsoft Excel. Who is this book for? Anyone who wants to think critically about their business models, communicate these models to investors, and successfully build them in Microsoft Excel will find the information they need within this material. Additional readers who will benefit include entrepreneurs, technologists, and developers who wish to start a business utilizing their technology ideas, and business and technology consultants. About the Apress Pro Series The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder. You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.