| Introduction 1 Strategies .for Effective,Managerial Writing The Role of Strategy in Successful Managerial Writing Writing in Context Reasoning and Argument Strategic Issues Understanding the Workplace Microcuhure, Organizational Culture, and Macrocuhure Corporate Goals Formal and Informal Processes Professional Conduct and Personal Success Personal Goals Self-Image and Corporate Image Communication Ethics Culture and Ethics 2 Organizing Your Writing Strategy Defining the Controlling Idea Outlining : Giving Your Ideas Order Structural or Ordering Strategies Practical Style in Outlining Analytic Tools and Basic Writing Guidelines Analysis-Tools for Building Ideas Procedures for Organizing Analysis Evidence, Logic, and Reason Using Evidence to Support Logic and Reasoning Analysis and Logic Critical Thinking, Lateral Thinking Part One Classic and 3 Oomposin8 Memos and Letters The Memorandum Strategy: Finding the Appropriate Tone Process : Formatting the Memo Products : Types of Memos The Business Letter Strategy : Finding the Appropriate Tone Identify the Audience Process : Formatting the Letter Products : Types of Letters 4 Preparing the Analytic Report Analytic Reports: Types and Uses Problem-Focused Analytic Report Organizational Analytic Report Strategies for Analytic Reports Strategies for Analysis Internal Versus External Analytic Reports Organizing the Analytic Report Identifying the Criteria for Analysis Establishing Report Protocols Collecting and Organizing Data Tools for Analysis 5 Assessment and Recommendation Reports Strategies for Persuasive Report Writing Communicator Strategies for Persuasive Writing Audience Strategies for Persuasive Writing Message Strategies for Persuasive Writing The Recommendation Report The Solicited Recommendation Report The Unsolicited Recommendation Report The Evaluation Report Organizing an Evaluation Report Feasibility Reports Establishing the Report's Criteria and Scope …… 6 Formatting the Proposal Part Two Essential Tools for Managerial Writing 7 Optimizng the Electronically Integrated Workplace 8 Using Graphic Images Feeectively |
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