| 为满足各大专院校复合型外语人才培养以及社会上各阶层商务工作者的需要，我们特编写了《国际商务英语函电》一书。本书科学地将国际贸易知识、商务技能与英语语言综合能力融为一体，目的在于帮助更多的学习者通过系统地对外贸易函电的学习，掌握外贸实务的基本理论知识，熟悉各种各样的函电格式和常用句型，了解不同商务活动的人文背景以及具体操作规范及程序，从而提高对外贸易往来的业务能力。 |
| Chapter 1 Business Letter Writing Section I Layout of Business Letters 1. Essentials of Business Letters 2. Miscellaneous Matters 3. Envelope Addressing 4. Principles for Business Writing Section II Styles of Business Letters 1. The Blocked Letter Style 2. The Indented Letter Style 3. The Modified Indented Letter Style Specimeus Exercises Remarks Chapter 2 Establishment of Business Relations Section I Introduction 1. Importance of Business Relations 2. Channels for Information of Potential Partners 3. Requirements for Writing Section II Specimens 1. Self-introduction 2. A Request for the&n |
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