| Unit 1 Reception Model Dialogues 1 At the Airport 2 At the Restaurant 3 Introducing Companies Student Dialogues 1 Asking for Mr. Lius Room Number 2 Asking for Flight Information 3 Asking for the Train Schedule Basics: Numbers Passage: Ted Turner Video Clip: BMW Recording Exercises: Advertising Unit 2 Telephone Communication Model Dialogues 1 Asking About New Products on the Phone 2 Making Invitations on the Phone 3 Asking for the Room Number on the Phone Student Dialogues 1 Leaving a Message on the Answering Machine 2 Calling Back Mr. Liu 3 Dialing a Wrong Number Basics: Telephone Numbers Passage: CNN and "The King of Media" Video Clip: Lavinias Fashion Empire Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit Unit 3 Booking Model Dialogues 1 Booking Flight Tickets 2 Booking Hotel Rooms 3 Buying Concert Tickets Student Dialogues 1 Booking a Flight Ticket 2 Making an Appointment 3 Confirming a Meeting Basics: Month, Week, Dates and Time Passage: The American Attitude Towards Manual Labor Video Clip: Beauty Farm Recording Exercises: Recreation and Entertainment Unit 4 Schedules Model Dialogues 1 Arranging a Schedule 2 Making Changes in a Schedule 3 Arranging Further Meetings Student Dialogues 1 Making a Schedule 2 Sharing the Schedule 3 Making Changes in the Schedule Basics: Important Newspaper, Journals and Magazines in America and Britain Passage: Where Is the Beef: After Announcing the First Loss in Its History, McDonalds Tries to Turn Around Video Clip: Toy Companies Target Oversized Children Recording Exercises: Travel （One） Unit 5 Price Model Dialogues 1 Setting the Manufacturers Price 2 Sharing the Advertising Cost 3 Asking a Price Student Dialogues 1 Asking a Price 2 Negotiating the Price Basics: Currency Passage: Wal-Mart Video Clip: A Restored Farm in Portugal Recording Exercises: Travel （Two） Unit 6 Modes of Payment Model Dialogues 1 Asking About Modes of Payment 2 Talking About Opening a Letter of Credit 3 Negotiating on the Modes of Payment Student Dialogues 1 Comparing Different Modes of Payment 2 Discussing the Modes of Payment 3 Paying the Bill in a Restaurant Basics: Asking for Price Passage: Henry Ford: Bringing the Automobile to the Common Man Video Clip: David Beckham: the Favorite of the Advertising Companies Recording Exercises: Famous People Unit 7 Shipment and Packaging Model Dialogues 1 Suggesting Partial Shipment 2 Arranging Packaging 3 Suggesting Transportation by Truck Student Dialogues 1 Settling the Time for Shipment 2 On Packaging Basics: Names Passage: Holiday Shopping Video Clip: Ascot Recording Exercises: Sports and Games Unit 8 Signing a Contract Model Dialogues 1 Clarifying Clauses on Shipment and Compensation 2 Talking About the Arbitration Clause 3 Signing a Contract Student Dialogues 1 Making a Final Check Before Signing a Contract 2 Signing a Contract 3 After the Closing of a Deal Basics: Percentage Passage: Walt Disney: Master Showman Video Clip: An Ancient Trade Center in Libya Recording Exercises: Cultural Protection Unit 9 Coming to a New Company Model Dialogues 1 Touring the Office Building 2 Arranging a Meeting 3 Planning a Business Trip Student Dialogues 1 Getting to Know the Company 2 Getting More Information About the Company Basics: Directions Passage: Disneyland and Disney World Video Clip: Unicom Recording Exercises: Fast Food Unit 10 Working Together Model Dialogues 1 Advice for Writing a Business Letter 2 Advice for Writing a Memo 3 Speaking with Tactics Student Dialogues 1 Arranging Travel from Nanjing to Shanghai 2 Talking About a Power Shortage Basics: Weather Passage: Hard Rock Cafe (Part One) Video Clip: Diamond Aircraft Recording Exercises: Life and Pressure Unit 11 Sales Promotion Model Dialogues 1 Discussing Strategies for Promoting Sales 2 Making a New Brochure 3 Promoting Sales Through Advertising Student Dialogues 1 Discussing an Advertising Plan 2 Talking with an Advertiser 3 Doing Market Research Basics: Places Passage: Hard Rock Cafe (Part Two) Video Clip: Ahold Supermarket Chain Recording Exercises: Education Unit 12 Planning for the Future Model Dialogues 1 Appealing to Potential Customers 2 Surviving Under the Anti-Dumping Charges 3 Planning for a New Plant Student Dialogues 1 Complaining About a Meal 2 Making a Complaint in a Restaurant Basics: Countries and Cities Passage: New York Stock Exchange Video Clip: Mobile Phones Recording Exercises: Technology 附录1 示范对话翻译 附录2 短文翻译 附录3 练习答案 附录4 总词汇表 参考文献 |
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