| 姓名：(澳)罗(Rowe D.) 编著 作者简介： 作品：《批判性读本:体育、文化和媒体》 姓名：(澳)大卫﹒罗著 作者简介： 作品：《批判性读本:体育、文化和媒体》 |
| publisher's acknowledgements series editor's foreword acknowledgements contributors 1 introduction:mapping the media sports cultural complex parti media sport construction:history,labour,culture and economics 2 sport as entertainment:the role of mass communications 3 the tv and sports industries 4 the dream team,communicative dirt,and marketing synergy:usa basketball and cross-merchandising in television commercials 5 cports media sans frontieres 6 speaking the 'universal language of entertainment':news corporation,culture and the global sport media economy 7 sports page:a case study in the manufacture of sports news for the daily press 8 bread,butter and gravy:an institutional approach to televised sport production 9 mega-evebts and media culture:sport and the olympics partii media sport deconstruction:readings,forms,ideologies and futures 10 local visions of the global:some rerspectives from around the world 11 nike's commun 更多 |
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