| 《商务英语阅读教程》依据国际商务活动的各个重要环节编写而成，强调英语作为语言在商务活动中的使用；旨在通过对商务英语文章的阅读和大量练习，培养学生掌握有关商务的专门术语，了解商务英语文章的语法和文体特点，提高学生阅读商务专业书刊的能力和在国际商务实践中运用英语的能力。我们希望通过本教程的学习，学生既能提高国际商务方面的英语水平，又能获得国际商务方面的重要理论和知识。 |
| Unit 1 Entering Foreign Markets Text A Deciding How to Enter Foreign Markets Text B Cooperative Joint Ventures in China Unit 2 International Trade Theories Text A Basic Theories of International Trade Text B Protectionism Versus Free Trade Unit 3 International Trade in Services Text A The Importance of Services in International Trade：Defining Trade in Services Text B Services in the World Economy Unit 4 Technology Transfer Text A Understanding Technology Transfer Text B International Technology Transfer and Intellectual Property Rights Unit 5 Trade Barriers Text A Forms of Trade Barriers Text B How to Hurdle the Barrier Unit 6 International Trade of China Text A China s Trade： Growth and Diversification Text B China, US Complementary in Trade Unit 7 Marketing Strategy Text A The Four Ps of the Marketing Strategy Text B Uncontrollable Variables in Marketing Strategy Unit 8 Marketing Environment Text A The Major Macroenvironment Forces Text B Host Country Political and Legal Environment Unit 9 Advertising Text A The World of Advertising Text B Television Advertising and Radio Advertising Unit 10 International Payment Text A Basic Methods of International Payments and Settlements Text B Multinational and Foreign Exchange Unit 11 Foreign Exchange Rate Text A The Functions of the Foreign Exchange Market Text B The Asian Crisis Unit 12 Securities Market Text A Why Do Securities Markets Exist Text B Investment Management in the 1990s Unit 13 Monetary Policy and Fiscal Policy Text A The Basic Idea of Monetary and Fiscal Policy Text B China s Monetary Policy in the Coming Years Unit 14 International Corporate Governance Text A International Corporate Governance Text B Corporate Governance in China Unit 15 Human Resources Management Text A Human Resources Management Text B Job Termination and Retirement Unit 16 Global Logistics Text A Global Integrated Logistics Text B Logistics in Creating a Recycling Economy Unit 17 E-commerce Text A Understanding E-commerce Text B Understanding E-commerce in China Unit 18 International Business Organizations Text A World Trade Organization Text B Asia-Pacific Economic Cooperation Key Glossary |
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