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| 张素红，南京大学法学硕士，获澳大利亚国立大学MBA学位。有着多年的教学经验和丰富的实际工作经验，主要研究方向为公共事业管理和工商管理。近年来的研究方向为人力资源管理和商务沟通，曾发表多篇学术论文，担任由美国认证协会（American certifiction Institute）指定注册人力资源管理专家的考试用书《人力资源管理》主编。 |
| Part One Foundations for Managenment Communication Chapter1 Business Communication Management Success Learning about Business Communication Writing about Business Communication Why We Worte This Bi-ligual Book The Values Explored in This Book Does Experience Bear out These Claims Myths of Communication 译文 Chapter2 The Challenges for Communication in the New Century About Communication The Role of Communication in Businese The Barriers of Effective Business Communication，and How to Overcome Them How to Solve Business Communication Problems Trends and Challenges in Business and Adminstration Communication Summary Questions for Discussion Exercises 译文 Part Two Oral Business Communication Chapter3 Winning Hearts and Minds through Effective Presentations The Gentle Art of Persuation Getting to the Heart and Soul of Persuation Developing a Persuasive Argument Building Credibility Winning Hearts through Winning Words Preparing to Present Summary Questions for Discussion Exercise 译文 Chapter4 Cross-cultural Management and Business Communication Cultural Concepts and the Differences Between Chinese and Foreign Business Practice How to Handle Communication Effectivelly Learning about and Respecting Other Cultures Summary Questions for Discussion Exercise 译文 Chapter5 Using Technology in Communication The Role of Communication Technology Developing Effective Presentation Transparencies Music and Voice-over Tips for Visual and Audio Support Using E-mail Communication Using the Mobile Phone Summary Questions for Discussion Exercise 译文 Chapter6 What is A Business Negotiation About Negotiation Three Types of Negotiation Some Principles of Negotiation When to Say No!——Your Best Alternative to a Negotiated Agreement Preparation before Negotiation Overcoming Barriers to Principled Negotiation Summary Questions for Discussion Exercise 译文 Part Three Written Communication in Business Chapter7 Guidelines for Management Writing The Differences Between Oral and Written Communication The Costs of Poor Correspondence Guidelines for Management Wring Making Your Writing Easy to Read Summary Questions for Discussion Exercise 译文 Chapter8 Correspondence Form and Style of Business Letters Parts of the Standard Business Letter A Note about Format and Font Saying "Yes"and"No"in a Letter Short Forms for Written Communication Summary Questions for Discussion Exercise 译文 Chapter9 Proposal and Business Plan References& |
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