| 本书为当代文化研究新论丛之一。 该书从文化学角度运用定性分析、定量分析、符号研究等方法对2002年美国杂志广告中的女性形象作了全方位的研究，揭示了美国后现代消费社会中广告女性形象再现所呈现的多音并存现象及女性身份意义的多样性和复杂性，同时凸显了女性构筑自身身份意义的能动性。 全书以英文的形式呈现。 |
| 丁少彦，博士。1983年考入广州外国语学院英语系，1990年于该校英美文学专业获硕士学位，并曾在英国爱丁堡大学英国文学系和香港大学美国文化研究中心作访问学者。2005年获广东外语外贸大学比较文化专业博士学位，现于该校英语语言文化学院从事媒体／视觉文化方面的教学与研究工作。目前的兴趣是美国媒体文化、环一本化时代的中国媒体文化研究。 |
| Chapter 1 Introduction 1.1 Literature Review 1.1.1 Advertising as Meaning Construction 1.1.2 Theorizing the Meaning of Women: From Construction to Power 1.2 Photography and the Female Body 1.3 Methodology 1.4 Unfolding History and Magazines 1.5 Structure 1.6 Selection Chapter 2 The Discourse of Women 2.1 Femininity in the U.S.: A Content Analysis 2.2 The Meaning of Products: A Qualitative Analysis 2.3 The Discourse of the Marginalized: A Semiotic Study 2.4 Ad Representation as Framed by White Supremacist Capitalist Patriarchy Chapter 3 The Play of Meaning 3.1 Identity as Articulation 3.2 The Meaning Play 3.3 Meaning and the Political Economy of Desire Chapter 4 Beyond the Mirror 4.1 Reexamining the Mirror 4.2 Fragmentations of Images and Empowerment 4.3 The Fragmented Mirror Chapter 5 Remapping and Re-imagining Feminist Politics 5.1 Remapping and Reinterpreting Feminist Politics 5.2 Reimagining Everyday Poetics 5.3 Toward Pedagogical Action: 'The World as Classroom' Chapter 6 Conclusion Bibliography Appendix Ads Selected from American Magazines |
内容加载中，请稍后...
商品评论（0条）