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国有饭店产业重组与集团化管理-(英文版)

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国有饭店产业重组与集团化管理-(英文版)

最 低 价:¥33.60

定 价:¥48.00

作 者:戴斌

出 版 社:旅游教育

出版时间:2010-1-1

I S B N:9787563718979

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《国有饭店产业重组与集团化管理(英文版)》:中国旅游学术推广文丛

内容简介

shakespeare said in hamlet "the time is out of joint. "
the current state of affairs is in flux. old ideals, ethics, and orders collapse rapidly and new habits, norms and systems have not yet been established. everything has lost its familiar support, the world is in painful uncertainty, and the future is unknown...
similar to the situation and. grievance in shakespeare's period, in recent times the massive chinese state-owned hotel industry has lost its direction and entered a period of indecision. state-owned assetsgradually withdrew from the industry while foreign-funded hotels, swept along with the tide of globatization, aggressively entered the market. how to reform the tens of thousands of state- owned hotels, propel them into the market and withdraw the state-owned assets in an orderly way, and how to create local chinese hotel brands considering the gamut of foreign brands, has undoubtedly become the historic responsibility of chinese hotel operators and the future of the chinese hotel industry.

作者简介

目录

chapter 1 introduction
 section ⅰ background and significance of the research
 section ⅱ literature review
 section ⅲ research framework, techniques and main points of view
chapter 2 the value orientation and typical modes of the state- owned hotel industrial reorganization
 section ⅰ the value orientaiion of the state-owned hotel industrial reorganization
 section ⅱ the route and mode of the state-owned hotel industrial reorganization
 section ⅲ the affecting factors of the state-owned hotel industrial reorganization
chapter 3 research on the reorganization of hotels attached to central government (1)
 section ⅰ cnahts--from supporting institutions to independent market operators
 section ⅱ top glory international--major business transformation under the industrialization strategy
 section ⅲ orient hotel--transition platform of state-owned bank assets disposition
chapter 4 research on the reorganization of hotels attached to central government (2)
 section ⅰ the jinmao group--a specialized group with a diversified
shareholding structure
 section ⅱ daqing petroleum development group--undertaker of resource-based industrial reorganization
 section ⅲ china railway hotel--separation of main business from the secondary business yet to be completed
 section iv quintessence tourism--state-owned hotel industry shift from monopoly to competition
chapter 5 research on the establishment strategy of hotel groups attached to the central government
 section ⅰ the background of the formation of the central enterprise-led hotel industry groups
 section ⅱ market oriented national hotel leaders
 section ⅲ conception of administration-driven market leaders
chapter 6 research on the reorganization of hotels attached to local governments (1)
section ⅰ jinjiang international--from a political accommodations organization to a compound industry group
 section ⅱ beijing tourism group--integration of hotel assets in a multiple operations platform
section ⅲ lingnan international--industrial restructuring after the handover of property rights
chapter 7 research on the reorganization of hotels attached to local governments (2)
 section ⅰ teda hotel--industry integration relying on the international capital market
 section ⅱ xiamen c&d corporation ltd.--internal integration and regional expansion
 section ⅲ the hebei construction investment corporation--a competitor which passively entered the hotel industry
chapter 8 governance structure and management modes of state- owned hotel groups
 section ⅰ factors impacting the state-owned hotel group management mode
 section ⅱ connecting modes and property rights levels of state- owned hotel groups
……

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