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转机-中国企业如何转危为机-英文版

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转机-中国企业如何转危为机-英文版

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作 者:徐志毅. 盛焕烨. 主编

出 版 社:上海交大

出版时间:2010-6-1

I S B N:9787313065810

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《转机:中国企业如何转危为机(英文版)》是由上海交通出版社出版。

内容简介

2008年发生的美国次贷危机,引发了国际金融危机,中国企业如何面对现实,转危为机?本书分为综述篇、转型篇、创新篇和调整篇等4篇,由上海数十位不同行业的大中型企业老总,结合自身企业实际,撰文分析阐述了在国际金融危机背景下,企业如何采取措施,转危为机。
本书对于企业管理者、研究者具有重要的参考借鉴作用。

作者简介

目录

value and strategic practice of modern enterprises under the guidance of oriental management philosophy
enterprise technological innovation
crisis management and essential qualities for professional managers
favourable turn--reflections made one year after the financial crisis
a cross-country comparison and views on transformation of chinese economy in post-crisis era
acceleration of enterprise economy transition
make provision for rainy days while resting secure turn adversity into opportunity in hard times
chance favors only the prepared mind
"smiling curve" in financial crisis
how a tourism enterprise thrives in the current economic crisis
striving to be a vital force in new energy with technology-leading strategy
accelerate product development by market and technology linkage mechanism
innovative marketing strategy. cultural marketing
improving self-directed innovation capability & promoting the enterprisers new development
seize the opportunity in the process of development strive for innovation in the management of logistics
transformation and changing energize the business
recreation of the value through adjustment and integration
technology innovation and management elevation
opportunity--holding to going global
stick to energy conservation & emission reduction, say hello to "low carbon time"

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