| Prefoce Unit 1 An Introduction to Business English unit 2 Business Basics unit 3 Making Yellow Page Advertising Work for Your Business unit 4 Major Methods of Advertising and Promotion unit 5 Advertising's No Joke, Take Care with the Laughs Unit 6 Settling out of Court unit 7 Why You Should Use Written Contracts unit 8 Do You Know What Business You Are in? unit 9 12-Step Foolproof Sales Letter Template unit 10 Internet Marketing for Local Small Businesses unit 11 Meeting the Information Needs of Marketing Today Unit 12 Membership Marketing unit 13 Community-Based Street Marketing for Small Businesses unit 14 Make Money with Other People's Customers unit 15 Differentiate or Die: Your Unique Selling Proposition unit 16 Telephone Success Strategies for Businesses unit 17 Getting the Most out of Trade Shows unit 18 Ways for Successful Presentation Unit 19 Work Skills unit 20 Interviewing Information |
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