电子商务:管理视角(影印版)

1.Foundations of Electronic commerce
2.Retailing in Electronic commerce
3.Internet consumers and market research
4.Advertisement in Electronic commerce
5.Electronic commerce for service industries
6.business-to-business electronic commerce
7.Intranet and extranet
8.Electronic payment systems
9.EC Strategy and Implementation
10.Public Policy:form legal issuesto privacy
11.Infrastructure for EC
12.Economics.Global.and other Issues in EC
A.Creating Web Pages
B.Web programming:Adding Desktop Interactivity and Dynamic data Access
C.software Agents
Glossary
Index