最 低 价：￥21.40
定 价：￥27.10
作 者：霍尔 （Hall.E.），马斯库尔 （Mascull.B.），赖利 （Riley.D.），唐桂民 著
出 版 社：高等教育出版社
出版时间：2005-07-01
I S B N：9787040174687
| 《同步练习》提供语法、词汇、写作和语音、听说练习及测试题，配有录音，可作为BEC考试的参考练习。 《体验商务英语3》特点： 将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入。教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。 |
| Notes on units Unit 1 GIobaUsation At a glance Business brief Lesson notes Unit 2 Brands At a glance Business brief Lesson notes Unit 3 Travel At a glance Business brief Lesson notes Unit 4 Advertising At a glance Business brief Lesson notes Unit 5 Employment At a glance Business brief Lesson notes Unit 6 Trade At a glance Business brief Lesson notes Unit 7 Innovation At a glance Business brief Lesson notes Unit 80rganisation At a glance Business brief Lesson notes Unit 9 Money At a glance Business brief Lesson notes Unit 10 Ethics At a glance Business brief Lesson notes Unit 11 Change At a glance Business brief Lesson notes Unit 12 Strategy At a glance Business brief Lesson notes Unit 13 Cultures At a glance Business brief Lesson notes Unit 14 Leadership At a glance Business brief Lesson notes Unit 15 Competition At a glance Business brief Lesson notes Unit 16 Quality At a glance Business brief Lesson notes Text bank Teachers notes Unit 1 GlobaUsation One size fits all The non-globalisation of taste? Unit 2 Brands Brand development and advertising Brand-stretching Unit 3 Travel The automation of travel Hotels and globalisation Unit 4 Advertising TV advertising Word-of-mouth advertising Unit 5 Employment Loyalty to the organisation The human resources function Unit 6 Trade Export success 1 Export success 2 Unit 7 Innovation Creativity Innovative regions Unit 80rganisation Work and family Working at home and away from the office Unit 9 Money Financial centres Entrepreneurs and venture capitalists Unit 10 Ethics Ethics as a marketing tool Ethical investing Unit 11 Change Forcing change The human effects of change Unit 12 Strategy Strategic planning Obsession with the competition Unit 13 Cultures Humour Different nationalities in global companies Unit 14 Leadership A leaders view of leadership The military model for leadership Unit 15 Competition Theories and reality Women in competitive environments Unit 16 Quality Defining quality Quality standards Text bank answer key Resource band Teachers notes Unit 1 GlobaUsation Telephoning Unit 2 Brands Discussion language Unit 3 Travel Tetephoning Unit 4 Advertising Presentations Unit 5 Employment Meetings Unit 6 Trade Negotiating Unit 7 Innovation Presentations Unit 80rganisation Culture Unit 9 Money Dealing with figures Unit 10 Ethics Problem-solving Unit 11 Change Socialising Unit 12 Strategy Decision-making Unit 13 Cultures Culture Unit 14 Leadership Team-building Unit 15 Competition Negotiating Unit 16 Quality Telephoning: Complaints Audio scripts |
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