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| 教材特点:将国际商务活动引入课堂,体验真实的商务世界,角色扮演和案例学习将体验式学习引向深入,教学设计严谨,为体验式学习打好基础,教学资源丰富,为体验式教学提供有力支持。 |
| Notes on units Unit 1 Careers Ara glance Business brief Lesson notes Unit 2 Selling online At a glance BuSiness brief Lesson notes Unit 3 Companies At a glance Business brief Lesson notes Revision Unit A Unit 4 Great ideas At a glance Business brief Lesson notes Unit 5 Stress At a glance Business brief Lesson notes Unit 6 Entertaining At a glance Business brief Lesson notes Revision unit B Unit 7 Marketing At a glance Business brief Lesson notes Unit 8 Planning At a glance Business brief Lesson notes Unit 9 Managing people At a glance Business brief Lesson notes Revision Unit C Unit 10 Conflict At a glance Business brief Lesson notes Unit 11 New business At a glance Business brief Lesson notes Unit 12 Products At a glance Business brief Lesson notes Revision Unit D Text bank Teachers notes Unit 1 Careers The Careers ladder The midlife crisis Unit 2 Selling online To charge or not to charge? The secret of succes Unit 3 Companies Big business Small business Unit 4 Great ideas Innovative difficulties 1 Innovative difficulties 2 Unit 5 Stress Body and mind Downshifting Unit 6 Entertaining Changes in corporate hospitality Corporate sponsorship Unit 7 Marketing Beyond advertising Fun marketing Unit 8 Planning Time management Town planning Unit 9 Managing people The company song Coaching new employees Unit 10 Conflict The dangers of e-mail Solving conflict through mediation Unit 11 New business Launching new products Getting new business Unit 12 Products New products New products 2 Text bank answer key Teachers notes Unit I Careers Telephoning: making contact Unit 2 Selling online Negotiating: reaching agreement Unit 3 Companies Presenting your company Unit 4 Great ideas Successful meetings Unit 5 Stress Participating in discussions Unit 6 Entertaining Greetings and small talk Unit 7 Marketing Telephoning: exchanging information Unit 8 Planning Meetings: interrupting and clarifying Unit 9 Managing people Socialising and entertaining Unit 10 Conflict Negotiating: dealing with conflict Unit 11 New business Dealing with numbers Unit 12 Products Presenting a product Resource bank Audio scripts |
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