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体验商务英语——教师用书 2

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体验商务英语——教师用书 2

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作 者:(英)马斯库尔(Mascull,B.)

出 版 社:高等教育出版社

出版时间:2005-06-01

I S B N:9787040163223

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  教材特点:将国际商务活动引入课堂,体验真实的商务世界,角色扮演和案例学习将体验式学习引向深入,教学设计严谨,为体验式学习打好基础,教学资源丰富,为体验式教学提供有力支持。

内容简介

  《体验商务英语》系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader和Powerhouse系列教材的基础上改编的,由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。
  《教师用书》提供课程内容介绍、详尽的教学步骤安排和教学建议、商务背景知识介绍及可复印的补充阅读和补充技能练习。

作者简介

  

目录

Notes on units
Unit 1 Careers
Ara glance
Business brief
Lesson notes

Unit 2 Selling online
At a glance
BuSiness brief
Lesson notes

Unit 3 Companies
At a glance
Business brief
Lesson notes
Revision
Unit A

Unit 4 Great ideas
At a glance
Business brief
Lesson notes

Unit 5 Stress
At a glance
Business brief
Lesson notes

Unit 6 Entertaining
At a glance
Business brief
Lesson notes
Revision
unit B

Unit 7 Marketing
At a glance
Business brief
Lesson notes

Unit 8 Planning
At a glance
Business brief
Lesson notes

Unit 9 Managing people
At a glance
Business brief
Lesson notes
Revision
Unit C

Unit 10 Conflict
At a glance
Business brief
Lesson notes

Unit 11 New business
At a glance
Business brief
Lesson notes

Unit 12 Products
At a glance
Business brief
Lesson notes
Revision
Unit D
Text bank
Teachers notes

Unit 1 Careers
The Careers ladder
The midlife crisis

Unit 2 Selling online
To charge or not to charge?
The secret of succes

Unit 3 Companies
Big business
Small business

Unit 4 Great ideas
Innovative difficulties 1
Innovative difficulties 2

Unit 5 Stress
Body and mind
Downshifting

Unit 6 Entertaining
Changes in corporate hospitality
Corporate sponsorship

Unit 7 Marketing
Beyond advertising
Fun marketing

Unit 8 Planning
Time management
Town planning

Unit 9 Managing people
The company song
Coaching new employees

Unit 10 Conflict
The dangers of e-mail
Solving conflict through mediation

Unit 11 New business
Launching new products
Getting new business

Unit 12 Products
New products
New products 2
Text bank answer key
Teachers notes

Unit I Careers
Telephoning: making contact

Unit 2 Selling online
Negotiating: reaching agreement

Unit 3 Companies
Presenting your company

Unit 4 Great ideas
Successful meetings

Unit 5 Stress
Participating in discussions

Unit 6 Entertaining
Greetings and small talk

Unit 7 Marketing
Telephoning: exchanging information

Unit 8 Planning
Meetings: interrupting and clarifying

Unit 9 Managing people
Socialising and entertaining

Unit 10 Conflict
Negotiating: dealing with conflict

Unit 11 New business
Dealing with numbers

Unit 12 Products
Presenting a product
Resource bank
Audio scripts

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