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| 本书是宾夕法尼亚大学沃顿商学院副教授Karl T．Ulrich与麻省理工学院斯隆管理学院教授Steven D．Eppinger合作编写的一本有关产品开发与设计的教材。本书将市场研究、工业设计、生产制造三方面有机地贯穿为一体，为产品的设计与开发提供了一条清晰而完整的思路，对全面理解产品的设计与开发过程有十分重要的意义。 |
| Karl T. Ulrich University of Pennsylvania is an associate professor at the Wharton School at the University of Pennsylvania and also holds a secondary appointment in the Department of Mechanical Engineering and Applied Mechanics. He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT. Professor Ulrich has led the development efforts for many products, including medical devices and sporting goods, and is a founder of two.. << 查看详细 |
| 1 introduction. 1 2 development processes and organizations 11 3 product planning 33 4 identifying customer needs 53 5 product specifications 71 appendix: target costing 94 6 concept generation 97 7 concept selection 123 appendix: concept-screening matrix example 142 appendix: concept-scoring matrix example 143 8 concept testing 145 appendix: estimating market sizes 161 9 product architecture 163 10 industrial design.. 187 11 design for manufacturing 209 appendix a: materials costs 235 appendix b: component manufacturing costs 236 appendix c: assembly costs 242 appendix d: cost structures 243 12. prototyping 245 .13 robust design 265 appendix: orthogonal arrays 281 14 patents and intellectual property 285 appendix a: trademarks 304 appendix b: advice to individual inventors 304 15 product development economics 307 appendix a: time value of money and the net present value technique 325 appendix b: modeling uncertain cash flows using net present value analysis 328 16 managing projects 331 appendix: design structure matrix example... 354 index 357 |
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