| |
| Hao Ma is Professor of Managemett and EMBA Director of Beijing International MBA Program, China Ceter for Economic Research,Peking University,Beijing,China.He has also been on the faculty of Bryant College,now Bryant University,since 1994.He earned his PH..D.in Strategic Management from The University of Texas at Austin.His current research interesta are the nature and causes of competitive advantage, multiple market competition,and the entepreneurial process.His research appears in Academy of Management Review ,Journal of International Managemant,Business Horizons Organizational Dynamics and Management Decision,among others.
|
| Preface Acknowledgement Introduction PART ONE Anatomy of Competitive Advantage Chapter 1 What is Comperitive Advantage Chapter 2 SELECT:An Integtive Framework Chapter 3 Dynamic Advantage and Positional Advantage Chapter 4 Luck and Competitive Advantage Chapter 5 Managerial Initiative,Strategic Maneuver,and Strategic Co-option Chapter 6 The Sustainability Chllenge Chapter 7 Competitive Andvantage and Firm Performance PART TWO Constellation of Competitive Advantages Chapter 8 ARTS:An Integrative Framework Chapter 9 Advantage-Based View of The Firm Epilogue Bibiography Subject Index Name Index |
内容加载中，请稍后...
商品评论（0条）