| 邱东林，现为复旦大学外语部教授，外语部主任。 |
| Unit One Text:The Five Concepts of Analytical Thinking Auxiliary Text(1) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1) Auxiliary Text(2) The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2) Unit Two Text: The Basis for Government Action: Nonappropriability ?? Auxiliary Text (1) Public Choices and Public Finance (1)?? Auxiliary Text (2) Public Choices and Public Finance (2)?? Unit Three?? Text: Business Administration in High Education?? Auxiliary Text (1) Forms of Organization?? Auxiliary Text (2) Institutional Planning?? Unit Four?? Text: Green Awareness: An Opportunity for Business?? Auxiliary Text (1) A View of Environment from the CBI?? Auxiliary Text (2) Protecting the Environment: a New Managerial Responsibility ? Unit Five?? Text: Operating Paradigm Shifts?? Auxiliary Text (1) The Importance of Innovation ?? Auxiliary Text (2) The Evolution of Management?? Unit Six?? Text: The Model of Modern Management?? Auxiliary Text (1) Flexible Specialization?? Auxiliary Text (2) The Quality Paradigm?? Unit Seven?? Text: Business Strategy Analysis?? Auxiliary Text (1) Relative Bargaining Power and the Applicatio n of Industry ? Analysis?? Auxiliary Text (2) Competitive Strategy Analysis?? Unit Eight?? Text: Synchronizing with the Marketplace?? Auxiliary Text (1) Prerequisites for Performing Sales & Operati ons Planning (1) Auxiliary Text (2) Prerequisites for Performing Sales & Operati ons Planning (2) Unit Nine?? Text: Mathematical Models Used in Production and Operations?? Auxiliary Text (1) Scope and Evolution of P/OM?? Auxiliary Text (2) The Quality Revolution and Rise of Lean Prod uction and Soft Manufacturing?? Unit Ten?? Text: Stockless Production: Basic Concepts?? Auxiliary Text (1) Stockless Production: Accomplished by Preven tive ? Maintenance and People?? Auxiliary Text (2) Stockless Production: A Revolution??? AppendixⅠ Key to Exercises?? AppendixⅡ Text Translations?? AppendixⅢ Glossary? |
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