| Jean H. Miculka is an Associate Professor Emerita from the Speech Communication Department at the University of Texas, El Paso. Her long career began as a radio announcer, attending classes at NBC. She graduated with an M.A. from Northwestern University's School of Speech and taught at the elementary through high school levels for 14 years. Relocating to Texas, she set up a speech program at Frank Phillips Junior College, then moved on to the Uni.. << 查看详细 |
| unit 1: communicating on all, channels. chapter 1: you are a coded communication channel 2 communication—channels and codes 3 perception—basis for communication 4 communication—the process 5 speech—a part of the process 6 speech—the basic elements 7 feedback—aid to communication flow 9 chapter summary 10 chapter review 10 can you define these terms? 10 applications 11 making connections 12 projects 12 winning edge: fbla public speaking 13 chapter 2: speech is an oral language code 14 the power of words 15 language levels 17 the listener's role 18 chapter summary 22 .chapter review 22 can you define these terms? 22 applications 23 making connections 25 projects 27 winning edge: bpa extemporaneous speech 30 chapter 3: paralanguage flavors the verbal message 31 spoken language—words plus voice 32 your communication network 37 chapter summary 41 chapter review 41 can you definelheselerms? 41 applications 42 making connections 44 project 45 winning edge: deca full-service restaurant management role play 48 chapter 4: nonverbal codes send silent messages 49 messages seen, not heard 50 silent messages—codes and channels 51 voluntary and involuntary movement 53 channels of space andlime 56 chapter summary 59 chapter review 59 can you define these terms? 59 applications 60 making connections 61 project 63 winning edge: fbla impromptu speaking 66 unit 2: communicating person to person chapter 5: building confidence 68 all about you 69 stage fright 69 communication apprehension 73 self-image 74 finding a mentor 75 handling criticism 76 building confidence 77 chapter summary 79 chapter review 79 can you define these terms? 79 applications 80 making connections 82 project 82 winning edge: fbla job interview role play 85 chapter 6: developing interpersonal skills 86 interpersonal communication 87 social skills for business success 88 business etiquette 92 conflicts at work 93 chapter summary 98 chapter review 98 can you define these terms? 98 applications 99 making connections 101 projects 102 winning edge: bpa presentation management team event 106 chapter 7: interviewing effectively .. 107 one-to-one business communication 108 interviews—conversations at work 108 types of interviews 109 the key to a successful interview—preparation 114 chapter summary 119 chapter review 119 can you define these terms? 119 applications 120 making connections 122 projects 123 winning edge: bpa advanced interview skills 126 unit 3: group communication chapter 8: speaking in groups 128 group speak 129 rules for conducting meetings 130 factors affecting group dynamics 132 member roles 136 chapter summary 139 chapter review 139 can you define these terms? 139 applications 140 making connections 144 projects 144 winning edge: fbla emerging business issues 149 chapter 9: group interaction 150 speaking with a purpose 151 informative speaking 151 persuasive speaking 153 problem solving 158 chapter summary 160 chapter review 160 can you define these terms? 160 applications 161 making connections 163 projects 164 winning edge: deca advertising campaign 168 unit 4: communicating with an audience chapter 10: designing a message for an audience 170 successful speaking 171 take time to research 176 chapter summary 180 chapter review 180 can you define these terms? 180 applications 181 making connections 183 project 184 winning edge: deca travel and tourism marketing management team decision-making event 186 chapter 11: organizing and supporting ideas 187 preparation review 188 organizing your presentation 190 adding visual impact 194 a dynamic ending 198 an irresistible opening 199 chapter summary 200 chapter review 200 can you define these terms? 200 applications 201 making connections 205 project 205 winning edge: fbla public speaking i 208 chapter 12: polishing your presentation 209 prespeech advice 210 performance guidelines 215 postspeech guidance 216 checklists for speech preparation, practice, and delivery 219 chapter summary 221 chapter review 221 can you define these terms? 221 applications 222 making connections 223 projects 224 winning edge: bpa presentation management—individual 229 glossary ...231 |
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