| Each item in this collection has been chosen because it reveals it reveals important elements that shape today's biotechnology and pharmaceuticals.Each of the seven items is introduced with a summary and followed by a set of "Questions and Ideas to Consider"that we hope will drive you to the Internet for more research! |
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| The Pharma Giants:Ready for the 21 Century? Eli Lilly: The Evista Project Merck-Medco:Vertical Integration in the Pharmaceutical Industry Novartis:Betting on Life Sciences Biopure Corporation Millenium Pharmaceuticals,Inc,(A) From Mananing Pills to Managing Brands |
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