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经理人财务知识--哈佛商学院案例精选集（英文影印版）商务基础系列

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经理人财务知识--哈佛商学院案例精选集（英文影印版）商务基础系列

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作 者：小威廉.J.布伦斯等 编写 著

出 版 社：中国人民大学出版社

出版时间：2002-9-1

I S B N：9787300041650

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    编辑推荐
    The collections in this series are no meant to be comprehensive,but to present the fundamentals of business.Each collection contains several notes,and perhaps an article or two,that provide a framework for understanding a particular business topic or function.

    内容简介
    Welcome to the Business Fundamentals series from Harvard Business School Publishing!
    The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.

    作者简介



    目录
    Introduction
    Introduction to Financial Concepts
    Short-term Financial Management
    Long-term Financial Management
    Investment Management
    Risk Management
    Valuation
    Special Topics
    Appendis
    For Further Reading

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