| 本书对于那些接受短期培训的管理者、MBA，以及想迅速了解这一问题核心内容的教师和学生来说，都不失为极具价值的参考书。它还可以作为管理人员的藏书，以及那些有抱负的管理人员完善自己知识和技能的参考资料。 |
| contents 1 the essence of statistics ior business the use of statistics basic terms and concepts statistics for managers schematic overview of the book statistical computer packages 2 summarizing data using tables and graphs the essence of descriptive tables and graphs in business tables and bequenry distributions graphical methods of data presentalion use of minitab key learning points exercises 3 summarizing data numerically the essence of desaiptive summary measures in business measures of location measures of dispersion use of minitab key learning points . exercises 4 index numbers the essence of index numbers in business price index numbers quantity index numbers key learning points exercises 5 probability the essence of probability in business assigning probabilities the nules of probability expectations permutations and combinations key learning points exercises 6 probability distributions the essence of probability distributions in business the binomial distribution the poisson distribution the normal distribution use of minitab key learning points exercises 7 using samples to make estimates : the essence of statistical inference and estimation in business sampling distributions relationship between sample statistics and population parameters point estimation of the population mean the size and measurement of the standard error of the mean the probability of enor interval eslimation of the population mean u the measurement of the standard enor of the mean when is unknown sampling and the t disbibution use of minitab key learning points exercises 8 tests of statistical hypotheses the essence of statistical inference and testing hypotheses in business the basic principles of hypothesis testing conducting hypothesis tests enors in hypothesis testing: type i and type ii errors extensions of hypothesis testing use of minitab key learning points exercises 9 tests of goodness-of-fit and independence the essence of tests of goodness-of-fit and independence in business goodness-of-fit tests tests of independence use of minitab key learning points exercises 1o simple regression and conelation analysis the essence of simple regression and correlation in business simple regression analysis simple conelation analysis extensions of simple regression and correlation analysis use of minitab key learning points exercises 11 multiple regression and coirelation analysis the essence of multiple regression and correlation in business multiple regression analysis multiple correlation analysis pitfalls and limitations of multiple regression analysis use of minitab key learning points exercises 12 analyzing time series data the essence of time series analysis in business measurement of trend (t) measurement of seasonal variation (s) measurement ol ryclical variation (c) random variation (r) key learning points exercises appendix a probability distribution tables a1 binomial probability distribution a2 poisson probability distribotion a3 standard normal distribution a4 t distribution a5 x2 distribution a6 f distribution appendix b computer software ror statistical analysia appendix c sources of business and economie statistics appendix d reierences for further reading solutions to exercises index |
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