| Unit One Basics of E-business Text One A Short History about E-business Text Two Linking Today's Business with Tomorrow's Technology Unit Two E-commerce, B2C and B2B Text One E-commerce Text Two E-business Unit Three E-marketing Text One E-markets Promise a More Efficient Economy Text Two Amazon.com Unit Four E-business Websites Text One Designing Your E-business Site Text Two Promoting Your Site Using Searching Engines and Web Directories Unit Five E-banking and E-payment Text One Internet Banks and Their Services Text Two Electronic Payments Unit Six E-auctions and E-tickets Text One Auction Portals Text Two Ticketless Travel Unit Seven E-business and Logistics Text One Integration of E-commerce Inventory Management with Enterprise-Wide Systems Text Two Electronic Data Interchange Unit Eight Principles of E-retailing Text One Retail Types and Process Models Text Two Internet Advertising Unit Nine Going Global Text One Barriers to Global EC Text Two Call Centre Technology Unit Ten The Security of E-business Text Two A Survey of Cryptography Vocabulary Key to Exercises References< |
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