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Contemporary Advertising

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Contemporary Advertising

最 低 价:¥74.80

定 价:¥689.00

作 者:William F. Arens

出 版 社:McGraw-Hill Companies

出版时间:1998-08-31

I S B N:9780256262537

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74.80元

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内容简介

Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author s knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

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