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| 作者简介： Robert E. Mittelstaedt Jr. is Dean and professor of the W. P. Carvey School of Business, Arizona State University, and former, Vice Dean and Director, Aresty Institute of Executive Education, The Wharton School. He has consulted with organizations ranging from IBM to Weirton Steel, Pfizer to the U.S. Nuclear Regulatory Commission, and is a member of the board of directors of three corporations in electronics and healthcare services businesses. |
| Introduction Chapter 1 The Power of M3 and the Need to Understand Mistakes Patterns of Mistakes and Exponential Growth Deadly Business Mistakes-Strategy, Execution, and Culture Can Technology Change the Odds? Mental Preparation, Patterns, and Warning Signs Chapter 2 Execution Mistakes "Fly the Airplane"-Christmas Carols in the Everglades Coca-Cola-Don't Change the Formula, Change the CEO American Express Surprises the Market with Optima-Then Optima Surprises AmEx Failing to Learn-Air Florida Flies North Breaking the Chain with Skill and Extraordinary Luck-The "Gimli Glider" Webvan-Do You Want Someone to Deliver Your Groceries? Why Do We Fail to Learn? Insights Chapter 3 Execution Mistakes and Successes as Catalysts for Change Intel and the "Father Knows Best" Response Tylenol Relieves a Headache "We're Not Going to Make the Airport"- The Case for CRM New Coke-Understanding Customers and Capabilities Insights: Different Products and Services with Similar Lessons for Transformation Chapter 4 Strategy--How Do You Know It's a Mistake? Xerox-No Walk in the PARC Motorola's Reinventions-Does a Cat Have Nine Lives? Kodak-Doing Everything "Right" for 100 Years Recognizing Strategy Mistakes and Competitive Changes Chapter 5 Physical Disasters with Cultural Foundations and Business Implications Titanic Three Mile Island NASA-Launch Unless Proven Unsafe Common Cultural Issues Insights A Note on Big Ships, Big Planes, and Nuclear Power Business Parallels Chapter 6 Cultures that Create "Accidents" Myopia as a Fatal Business Disease Ford/Firestone-When the Rubber Leaves the Road Enron-Living on the Edge and Loving It Chapter 7 Mistakes as Catalysts for Cultural Change Chapter 8 Economics at Work:Watching Entire Industries Lose it Chapter 9 Mistakes Aren't jst for Big Companies-Small Company Chains Chapter 10 Making M3 Part of Your Culture for Success Appendix A Summary of Instghts References Index |
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