最 低 价:¥33.80
定 价:¥49.00
作 者:(英)马斯卡尔 康福特/(英)马斯卡尔//康福特/比尔﹒马斯卡尔(BillMascull) 比尔﹒马斯卡尔(Jeremy Comfort) 著
出 版 社:人民邮电出版社
出版时间:2007-10
I S B N:9787115168856
情境国际商务英语(中高级) |
| MODULE 1 PERFORMANCE 1 Happiness at work 2 Motivation 3 Incentives 4 Work and leisure Business Scenario 1 Improving morale Review and Development 1-4 MODULE 2 INNOVATION 5 Entrepreneurs 6 Creativity 7 Start-ups 8 Inventions Business Scenario 2 Pitching for finance Review and Development 5-8 MODULE 3 PROMOTION 9 Kids as consumers 10 Selling yourself 11 Think global,act local 12 The grey market Business Scenario 3 Bolton Bikes Review and Development 9-12 MODULE 4 INVESTMENT 13 The industry of industries 14 Something for nothing? 15 In search of new markets 16 Bollywood goes global |
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