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情境国际商务英语(中高级)学生用书

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情境国际商务英语(中高级)学生用书

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情境国际商务英语(中高级)
学生用书
    Best Practice is a fou r level buslness Ena—
    1.sh series designed for both pre-wOrk and
    in—work students.Its topic-based moduIes
    train students in the sk_IIs needed t0 com—
    municate in the professionaI and Dersonal
    sides 0f modern business life.
      Authentic,up-to-date textS from a variety
    of reliable business Sourees provide
    stimulating and motivatingfeOntexts fOr
    learners.
    The Business acrOss Cultures pages
    develop understanding Of the scOpe and
    importance 0f cuItu re in business。Thev
    focus On both national and 0rganizationaI
    cultu res,helping students tO 0perate in
    today‘s cOmpIex business envi rOnments.
    Extensive presentation and practice 0f
    cOmmunicatiOn sk_lIs,including present—
    ing,teIephoning,sociaIlzing,negotiating
    and interviewing,develOp key gIObaI
    business communication sk.1Is.
    Rea¨stic business scena rios at the end Of
    each mOdule consOlIdate the Ianguage
    and sk.Jls introduced。
      A separate mOdule 0n writing a110ws the
    teacher t0 tailOr the cou rse t0 students’
    needs.
      AdditionaI reference sections 0n G ram一
  mar,Business acfOsS Cultures,Coremuni-
cation and a detailed glossary 0f key
terms provide additional support for the
    student.
    Teachers’Resou rce BOOk cOmes with
    photOcopiable materiaIs.
  ·  C0mprehensiVe teacher suppOrt materials
    incIude ExamView⑧Pr0 test generating
    software and test bank,which a110ws
    teachers tO create,custOmize and cOrrect
    tests quickly and eas_lV.
    C0rrespOnds tO BEC Preliminary leading
  t0 BEC Vantage and CEF levels B1一B2.

内容简介

    本书是情境国际商务英语教学学生用书,用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景,着力培养学习者在实际工作中用英语进行沟通。

作者简介

目录

MODULE 1 PERFORMANCE

 1 Happiness at work

 2 Motivation

 3 Incentives

 4 Work and leisure

 Business Scenario 1 Improving morale

 Review and Development 1-4

MODULE 2 INNOVATION

 5 Entrepreneurs

 6 Creativity

 7 Start-ups

 8 Inventions

 Business Scenario 2 Pitching for finance

 Review and Development 5-8

MODULE 3 PROMOTION

 9 Kids as consumers

 10 Selling yourself

 11 Think global,act local

 12 The grey market

 Business Scenario 3 Bolton Bikes

 Review and Development 9-12

MODULE 4 INVESTMENT

 13 The industry of industries

 14 Something for nothing?

 15 In search of new markets

 16 Bollywood goes global

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