| 能否找到既能提高英语运用技能同时又能学到有关“Business”新知识的捷径呢？答案是：选择英语原版的“Business”课本。Jeff Madura的Introduction to Business自1997年进入我国大学课堂已有整整10年，颇受教师与学生欢迎。新推出的第4版，专业术语定义浅显易懂、简明达意，课文内容时新，案例典型丰富。 杨祖宪 副教授——江南大学外语学院 |
| Chapter1 Motives and Function of a Business Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter2 Business Ethics and Social Responsibility Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter3 Assessing Economic Conditions Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter4 Assessing Global Conditions Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter5 Selecting a Form of Business Ownership Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter6 Entrepreneurship and Business Planning Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter7 Managing Effectively Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter8 Organizational Structure Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter9 Improving Productivity and Quality Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter10 Motivating Employees Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter11 Hiring Training and Evaluating Employees Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter12 Creating and Pricing Products Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter13 Distributing Products Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter14 Promoting Products Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide Chapter15 Accounting and Financial Analysis Investing in a Business Internet Applications Dell s Secret to Success In-Text Study Guide |
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