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商学导论:案例与练习(英文版)

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商学导论:案例与练习(英文版)

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作 者:(美)马杜拉 著

出 版 社:人民邮电出版社

出版时间:2008-1-1

I S B N:9787115172570

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编辑推荐

能否找到既能提高英语运用技能同时又能学到有关“Business”新知识的捷径呢?答案是:选择英语原版的“Business”课本。Jeff Madura的Introduction to Business自1997年进入我国大学课堂已有整整10年,颇受教师与学生欢迎。新推出的第4版,专业术语定义浅显易懂、简明达意,课文内容时新,案例典型丰富。
杨祖宪 副教授——江南大学外语学院

内容简介

在任何一个行业,无论从事何种工作,我们都会用到重要的商业理念。无论你是一位专业的运动员或是一位首席执政官,亦或是一名记者,都需要拥有做出正确选择和决定的能力、与他人友善合作的能力以及有效管理下属的能力。马杜拉的《商学导论》(第4版)介绍了商业活动中的一些核心概念,并结合实例剖析了如何将其更好地位应用于最恰当的商业决策中去。
本书为《商学导论》(第4版)配套使用的案例与练习,可帮助学习者做出正确的选择和决定,有助于事业的成功。通过形象生动的案例分析,马杜拉将重心放在了核心技能训练上,包括决策的计划与制定、团体合作、科技与沟通
在商务世界里,如何做出正确的决定,这一切将由你掌控!

作者简介

目录

Chapter1 Motives and Function of a Business
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter2 Business Ethics and Social Responsibility
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter3 Assessing Economic Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter4 Assessing Global Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter5 Selecting a Form of Business Ownership
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter6 Entrepreneurship and Business Planning
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter7 Managing Effectively
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter8 Organizational Structure
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter9 Improving Productivity and Quality
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter10 Motivating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter11 Hiring Training and Evaluating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter12 Creating and Pricing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter13 Distributing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter14 Promoting Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter15 Accounting and Financial Analysis
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

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