| 《国际商务英语:理论与实务》部分注解摘自国内权威资料。材料力求新颖，又有代表性，并能反映当代国际经济贸易的一些重大变化。 |
| 邹勇，教授，1982年毕业于四川师范大学外国语学院。硕士研究生导师，中国人民银行金融专业英语证书考试委员会专家组成员。长期以来，致力于国际商务英语教学与科研。出版专著、主编教材30部。代表作有：《最新外贸英语实务》、《经贸英语实务》、《金融与国际贸易实务(英文版)》、《金融与银行业务实务(中英文对照)》及《现代金融业务》等。公开发表学术论文10多篇。 现任教于西南财经大学经贸外语学院。担任的主要课程有：博士研究生的高级商务英语；MBA、EMBA的英语课程及专业英语课程；硕士研究生的高级商务英语、金融与银行业务及经贸英语实务等。 所教授的商务英语这门课程已被西南财经大学评为精品课程。 |
| 前言Chapter 1 Introduction to International Business 1．1 International Business 1．2 International Trade 1．3 International SettlementsChapter 2 Business Negotiation 2．1 Overview of Negotiation 2．2 The Preparation of Business Negotiation 2．3 The Principles of Business Negotiation 2．4 General Procedure in Business NegotiationChapter 3 Establishment of Contract 3．1 Contract and Its Formation 3．2 The Structure of ContractChapter 4 Price Terms 4．1 InternationaJ Trade Tel"hiS 4．2 Six Common IJsed Trade Terms 4．3 Other Trade Terms Chapter 5 Bill of Exchange 5．1 Definition and Essentials 5．2 Parties and AetsChapter 6 Remittance and Collection 6．1 Remitrance 6．2 Application of Remittance 6．3 Collection 6．4 Types of Collection and Procedures。 6．5 Characteristics．Risks and Bank’S Labilities 6．6 Finance under Documentary CollectionChapter 7 Letter of Credit 7．1 Letter of Credit 7．2 Types of L／C and ProcedureChapter 8 Transportation&Its Particulars 8．1 Three Parties 8．2 Types of Shipment 8．3 Basic Forms of Transport DocumentChapter 9 Writing Layout 9．1 The Layout of the Envelope 9．2 The Layout of the Letter 9．3 The Essential Elements of a Business LetterChapter 10 Business Letters 10．1 Establishing Business Relations 10．2 Inquiry Letter 10．3 Offers．Counter-offers and Declining Offers 10．4 Order and Order Acceptance lO．5 Complaints and ClaimsChapter 11 Advertisement 11．1 111e Brief Introduction of Advertisement 11．2 111e Elements of Advertisements and Leaflet Brochures 11．3 Sales LettersChapter 12 E-commerce 12．1 What iS E-commerce 12．2 Retailing in E-commerce 12．3 E-banking 12．4 The Future of E-commerce in ChinaChapter 13 Business Presentation 13．1 What is a Presentation 13．2 The Preparing Work of a Presentation 13．3 The Structure and Language of Business Presentation 13．4 Make a PowerPointChapter 14 Meeting Preparation．Conduction and Attendance 14．1 Preparation 14．2 Conduction 14．3 AttendanceChapter 15 Conference Information 15．1 Types of Meetings 15．2 Classified Conference Information 15．3 Available Conference Information Sources |
内容加载中，请稍后...
商品评论（0条）