Media/Impact: An Introduction to Mass Media with

"This text is a student-friendly, comprehensive and up-to-date text for explaining the role of mass communications in our everyday lives.""(This text) is a solid introductory level mass media text book. It is very accessible to students and very ’teachable’ for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience.""Shirley Biagi does a wonderful job of presenting a comprehensive look at Mass Communication. The overview contained within the pages of Media/Impact is perfectly geared toward an introductory course."