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Smart Retail: How to Turn Your Store into a Sales

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Smart Retail: How to Turn Your Store into a Sales

最 低 价:¥200.00

定 价:¥475.00

作 者:Richard Hammond

出 版 社:Financial Times Management

出版时间:2003-12

I S B N:9780273675211

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"A really practical and helpful guide, essential reading for anyone involved in retailing." Charles Dunstone, CEO, The Carphone Warehouse "This book is full of practical good things to make running stores that bit easier to get right." Julian Richer, Chairman and Founder, Richer Sounds "A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail." Vittorio Radice, Executive Director, Marks and Spencer (former Chief Executive, Selfridges) "A book about doing it." Allan Leighton, Chairman, Royal Mail (former CEO, ASDA). "Very much to the point and a great practical guide to retailing." John Thornton, Chairman of Thorntons A (R)aA A--AiA I thoroughly enjoyed every minute of it.A (R)aA A--aA A Simon Stephens, District Manager, Sunglass Hut A (R)aA A--AiA This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levelsA (R)aA A--aA A James Heneage, Managing Director and Founder, Ottakars plc

内容简介

Retail is amazing. It s immediate, exciting, risky - and downright tough. Running shops gets into your bloodstream. But even though retail has been credited for saving whole economies, it is still possibly the least understood of all business practices. This is the first how to retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energized and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

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