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| Brief ContentsChapter 1 The International Economy: A Manager''s PerspectivePART ONE: THE ENTERPRISE FROM WITHINChapter 2 Going Multinational: Finn Motives and CharacteristicsChapter 3 Managing the Multinational: Goals and StrategiesChapter 4 Managing the Multinational: Organizations and NetworksChapter 5 National Units in Multinational NetworksPART TWO: THE ENTERPRISE AND THE NATIONChapter 6 Comparing National EconomiesChapter 7 Exploring National PoliciesPART THREE: THE INTERNATIONAL ENVIRONMENTChapter 8 The National Economy in an International SettingChapter 9 International Money MarketsChapter 10 The International Rules of the Game: MoneyChapter 11 The International Rules of the Game: Goods and ServicesPART FOUR: CASESContentsPREFACE xi1 The International Economy: A Manager''s PerspectiveA Synoptic History of Intemational BusinessNational and Regional PattemsIndustry PattemsPutting Globalization in PerspectiveRoadmapSuggested ReadingPART ONE: THE ENTERPRISE FROM WlTHIN2 Going Multin |
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