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Companies Searching for Excellence in Design 广告设计

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最低价：￥468.70

定价：￥721.00

作者：本社编著

出版社：Oversea Publishing House

出版时间：

I S B N：9783899390605

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Companies Searching for Excellence in Design 广告设计

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内容简介

Stories of good design can fire imaginations and creativity. The first 'Hall of Fame' published by ICSID, the International Council of Societies of Industrial Design, sheds light on the characteristics successful companies adopt as an essential part of their strategy to succeed with design.
Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.
A compelling preface by ICSID President, Peter Butenschon of Norway, is followed by seven criteria for design presented by Professor Dr. Peter Zec, the creator and founder of the international red dot design award. An overview of the growth of Industrial Design in the United States and an insight into the continuing expansionist phase of its emergence across the Asian Tigers, as well as a view of the place of design in the history of manufacturing, make the 'Hall of Fame' an indispensable work of reference for design-orientated companies, marketing experts, agencies, journalists and up-and-coming designers.
A short history of ICSID reveals a thread of influence, stretching back to the mid-1950's, which has contributed to the international development of Industrial Design during its growth to maturity in the latter half of the 20th century.

作者简介

Review
　Preface
　　Peter Butenschon
　In Search of Success with Design Learning from Best Practice
　　Peter Zec
　The Emergence of the Industrial Design Profession in the United States
John Heskett
Defining Design in the 20th Century
Conway Lloyd Morgan
The Development of Industrial Design in Asia
Darlie O. Koshy, Singanapalli Balaram
Companies
AEtE Design
AEG
Aleatel
Blanco
Burkhardt Leitner constructi
Crown
DaimlerChrysler
Duravit
Eleetrolux
Fiskars
Grupo Di
Herend
IBM
iittala
Intra
Irizar
Jacob Jensen Design
Karcher
LG Electronics
Ludwig
Mabeg
Makio Hasuike
Miele
　Mono
　Niessing
　N issa n
　Nya Nordiska
　O Luce
　Propagandist
　Rado
　Randstad
　Samsung
　Schwan Stabilo
　Sedus
　Siemens
　Sony
　Studio Idea
　Tata
　Toyota
　Tupperware
　Vivero
　Vorwerk
　Yamaha
　ZAG Industries
　Zucchetti
　Zumtobel Staff
ICSID
　International Council of Societie of Industrial Design
　ICSID-A Global Network for Desi
　ICSID-Listings
　The Executive Boards
　Professional Members
　Professional/Promotional Member
　Promotional Members
　Educational Members
　Associate Members
　Corporate Members
　Companies-Contact Details