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HBR ON MANAGING UNCERTAINTY（哈佛商业评论－管理变数）

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定价：￥179.00

作者：著

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出版时间：2004-1-1

I S B N：0875849083

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内容简介

When making strategic decisions under volatile conditions, managers look to the Harvard Business Review for both expert guidance and new ideas. This collection draws from the Review’s best pieces on managing uncertainty, including the landmark article "Competing for the Future" by Gary Hamel and C.K. Prahalad. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Strategy Under Uncertainty by Hugh Courtney, Jane Kirkland, and Patrick Viguerie; Competing for the Future by Gary Hamel and C.K. Prahalad; Planning as Learning by Arie P. De Geus; The Right Game: Use Game Theory to Shape Strategy by Adam Brandenburger and Barry J. Nalebuff; Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan; Decision-Making: Going Forward in Reverse by Hillel J. Einhorn and Robin M. Hogarth; Disruptive Technologies: Catching the Wave by Joseph L. Bower and Clayton M. Christensen; and Time Pacing: Competing in Markets That Won't Stand Still by Kathleen M. Eisenhardt and Shona L. Brown. --This text refers to the Digital edition.

作者简介

Strategy Under Uncertainty
HUGH COURTNEY,JANE KIRKLAND ,AND PATRICK VIGUERIE
Competing fot the Future
GARY HAMEL AND C.K.PRAHALAD
Planning as Learning
ARIE P.DE GEUS
The Right Game:Use Game Theory to Shape Steategy
ADAM M.BRANDENBURGER AND BARRY J.NALEBUFF
Discovery-Driven Planning
RITA GUNTHER MCGRATH AND IAN C.MACMILLAN
Decision Making:Going Forward in Reverse
HILLEL J.EINHORN AND ROBIN M.HOGARTH
Disruptive Technologies:Catching the Wave
JOSEPH L.BOWER AND CLAYTON M.CHRISTENSEN
Time Pacing:Competing in Markets That Won't Stand Still
KATHLEEN M.EISENHARDT AND SHONA L.BROWN
About the Contributors
Index