| Preface Part I Introduction 1. What is research? Definition of research Visualizing the research process Classifications of research Summary Discussion questions 2. Fundamental concepts Hypothesis， theory and model Population and sample Variables Levels of measurement Operationalization Summary Discussion questions Part II Researching 3. Developing research questions Procedures Problems in question formation Summary Discussion questions 4. Reading the literature Sources of literature Procedures for reviewing the literature Deciding the scope Summarizing the information Summary Discussion questions 5. Selecting research designs Quantitative and qualitative Links between question and design A mono-design or a mixed design? Complexities in classifying designs Summary Discussion questions 6. A survey study A brief description Instrument designing， questionnaire Scaling techniques Selecting subjects Administering the questionnaire Summary Discussion questions 7. An experimental study What is an experimental study? Causality Validity in experimentation Types of experimental studies Procedures for an experimental study Summary Discussion questions 8. A ease study What is a case study? Selecting the subjects Collecting data Summary Discussion questions 9. Basic statistics A brief description of statistics Descriptive statistics Inferential statistics Summary Discussion questions 10. The analysis of quantitative data Overview of SPSS for windows Questionnaire data analysis Analyzing data from an experiment Summary Discussion questions 11. The analysis of qualitative data Choices in analyzing qualitative data Data preparation Qualitative analysis Validity and reliability Summary Discussion questions Part III Thesis Writing 12. An overview of thesis writing Definitions The structure of a thesis Summary Discussion questions 13. Writing up a thesis/dissertation Writing an introduction Writing a literature review Describing methodology Reporting results and discussion Writing the conclusion chapter Summary Discussion questions 14. Writing style Academic writing style APA writing format Summary Discussion questions References Appendixes Appendix one：A Survey Study Appendix two：An Experimental Study. Appendix three： A Case Study Appendix four： Questionnaire Description Appendix five： Random Numbers Subject index Author index |
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