| 作者简介： Jim Horan is an experienced Fortune 500 executive, consultant,author and speaker. Currently he is CEO of The One Page Business Plan Company, a company he founded in 1990 after 20 years in senior financial positions. His company, with over 400 senior consultants,has helped start and grow over 250,000 businesses and 5,000 non-profits around the world. The company is known for its innovative planning and performance management software and consulting services. Notablelarge clients include Oracle, Disney, Herman Miller and Morgan Stanley. Jim speaks to audiences across the country, helping leaders systematically make their businesses more profitable. This edition has been revised and updated for UK entrepreneurs. |
| Author's Note How to Use This Book How to Use the CD 1 Introduction The One Page Business Plan Uses of the One Page Business Plan The Power and Magic of Writing Modelling the New Idea Why the One Page Business Plan Works Building a Business Is a Journey 2 The Vision Statement Brainstorm Exercise: Creating the Company You Want Interview Exercise Focus Exercise: Crafting Your Vision Statement Examples of Vision Statements that Work Feedback Exercise Summarise 3 The Mission Statement Brainstorm Exercise: What's in it for the customer and you? Interview Exercise Focus Exercise: Crafting Your Mission Statement Examples of Mission Statements Feedback Exercise Summarise 4 The Objectives Brainstorm Exercise: What accomplishments would you like to celebrate? Brainstorm Exercise: Where does success come from? What will it look like? Focus Exercise: What targets will you aim for? Focus Exercise: What does this business need to accomplish? Focus Exercise: Crafting Meaningful Objectives Examples of Objectives Summarise 5 The Strategies Brainstorm Exercise: Key Elements to Building Your Business Decide Which Strategies are Appropriate for Your Business Research Exercise: Opportunities and Threats Focus Exercise: Who are your customers? How will you promote and sell to them Brainstorm Exercise: What's working in your company? Focus Exercise: Critical Issues Examination Focus Exercise: How do we get from here to there? Focus Exercise: Crafting Meaningful Strategies Examples of Strategies Summarise 6 The Plans Brainstorm Exercise: Business-Building Projects Focus Exercise: Integrating Objectives, Strategies, and Plans Focus Exercise: Crafting Meaningful Plans Examples of Plans Summarise 7 You Did It! Polishing Checklist Putting the Plan into Action One Page Business Plan@ Samples |
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