Public Relations Cases with InfoTrac

"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area.""It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples.""The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR.""It provides real cases that show innovation and which can be studied for application in real situations."--This text refers to an alternate Paperbackedition.