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创造性 Creativity

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最低价：￥144.30

定价：￥180.35

作者：MichelSyrett　著著

出版社：John Wiley & Sons

出版时间：2002-12-1

I S B N：9781841123189

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创造性 Creativity

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创造性 Creativity

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作者简介：
　　MICHEL SYRETT has written on business issues for a variety of publications including The Times, Sunday Times, Daily Telegraph, Asian Business and South China Business Post. He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean Lammiman has worked as a strategic HR practitioner for the International Stock Exchange, Rank Xerox and Grand Metropolitan as well as leading consultancy and research projects for Ambrosetti and the City University Business School.

内容简介

Fast track route to fostering and exploiting a creative dynamic in any organisation
Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide

作者简介

Introduction to Express Exec
01.Introduction to Creativity
02.What is Creativity?
03.The Evolution of Creativity as a Business Concept
04.The E-Dimension of Creativity
05.The Global Dimension
06.Creativity: The State of the Art
07.Creativity in Practice: Four Case Studies
08.Key Concepts and Thinkers
09.Resources
10.Ten Ways to Foster Creativity
Frequently Asked Questions (FAQs)
Index