| Contributors Acknowledgements Preface 1 Introduction PART I THE WINE TOURISM SETTING 2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations 3 Land Use Policy and Wine Tourism Development in North America's Pacific Northwest 4 Enhancing the Wine Tourism Experience: the Customers'Viewpoint PART II WINE TOURISM AND REGIONAL DEVELOPMENT 5 Wine Tourism and Sustainable Development in Regional Australia 6 Emerging Wine Tourism Regions: Lessons for Development 7 The Determinants of Quality Experiences in an Emerging Wine Region PART III WINE MARKETING AND WINE TOURISM 8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors 9 Electronic Marketing and Wine Tourism 10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour PART IV THE CELLAR DOOR 11 Wine Tourists in South Africa: a Demand-side Study 12 Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience 13 Survey Timing and Visitor Perceptions of Cellar Door Quality PART V WINE FESTIVALS AND EVENTS 14 Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation 15 Analysis of Motivational and Promotional Effects of a Wine Festival 16 Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival PART VI WINE TOURS AND TRAILS 17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State 18 Wine Tourism in Portugal: the Bairrada Wine Route 19 Are We There Yet?How to Navigate the WIne Trail 20 Conclusion:the Future of Wine Tourism Research, Management and Marketing Index |
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