| Introduction QUARTER ONE: Branding for business 1. January-The buzzword battle begins 2. February- Brand-led business 3. March - Elastic brands QUARTER TWO: From insight to brand vision 4. April - Be the consumer 5. May- GPS for your brand 6. June - Brand trampoline QUARTER THREE: Test-driving the vision 7. July - Show them the money 8. August - Consumer test drive 9. September - Don't just think different, do different QUARTER FOUR: The rubber hits the road 10. October - Rallying the troops 11. November- Making money, not movies 12.December-The sausage has landed Index |
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