| 作者介绍：Ian Sanders Ian Sanders has been ‘doing it himself’ for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner. Ian’s skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work. Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children. |
| Preface Acknowledgements Introduction What this isn't Who do you think you are? Part One: ATTITUDE 1 Starting out 2 Make sure you're hungry 3 Passion wins 4 Get known for being a safe pair of hands 5 Be distinctive 6 Don't bullshit 7 Perception is everything 8 Soaking it up 9 Warning: steep incline ahead 10 Get involved and get visible 11 Don't listen to anyone who says 'no' to your ambition 12 Be realt 13 Follow your gut feeling 14 Leverage what you've learnt 15 Get out of the classroom 16 Knock down the barriers 17 A focal point 18 Why failure's OK 19 You'd better believe it ... 20 From city trader to sole trader 21 Conformity sucks 22 Why catalysts count 23 It's a risky business 24 'Easy'??! 25 Go for it ... Part Two" ENTERPRISE 1 The bare basics 2 Having the idea 3 Do it yourself 4 Making something (anything) out of nothing 5 Wrapping up your know-how 6 'Sell' is not an expletive 7 Expressing yourself 8 Learn to juggle ... well 9 Turning a contact into a client 10 Charge them! 11 Make sure you are valued 12 Doing the deal 13 Enterprise is the only way 14 Why being a chameleon can be a good thing 15 A toe in the water 16 Funding ain't often fun 17 The power of collaboration 18 Introduction time 19 Know how to make money 20 Counting your money 21 Qn the cheap 22 Different kinds of profit 23 What is 'core business' anyway? 24 Get a reward 25 Doing the sell 26 Keep in touch 27 Quick and ready 28 Brand power 29 Reinvent yourself …… Part Three:SUCCESS Part Four :WORKLIFE Appendix:Tales from the frontline of the scrambled up world of work Index |
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