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BUSINESS ACROSS CULTURES不同文化的商业

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最低价：￥209.60

定价：￥261.95

作者：FonsTrompenaars　著著

出版社：Oversea Publishing House

出版时间：2005-5-1

I S B N：9781841124742

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BUSINESS ACROSS CULTURES不同文化的商业

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作者简介：
　　FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Die the Pediestrain Die? and 21 Leaders for the 21st Century.
　　PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner

内容简介

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

作者简介

Introduction.
1. The organization as a cultural construct.
2. The organization of meaning: introducing value dimensions.
3. Further value dimensions.
4. Corporate culture.
5. Managing change and continuity across cultures.
6. Marketing across cultures.
7. Managing HR dilemmas across cultures.
8. Finance and accounting across cultures.
9. The quest for a new paradigm of international leadership.
10. The reconciling organization.
Notes and bibliography.
Index.