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The Secret Language of Financial Reports经济报告密语

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作者：MarkHaskins　著著

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出版时间：2007-12-1

I S B N：9780071545532

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The Secret Language of Financial Reports经济报告密语

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183.00元

The Secret Language of Financial Reports: The Back

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215.00元

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内容简介

The Secret Language of Financial Reports helps you read a company's annual report like a good book so you can make informed investment decisions. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the complexity and jargon in company reports in order to understand what is and is not communicated there. Through numerous diagrams, insightful analogies, and real-world based examples, it deconstructs and explains the critical aspects of an annual report by revealing 14 underlying “secrets.”

作者简介

Foreword
Preface
Acknowledgments
Secret #1 There's a Corporate Financial Trilogy
How many financial stories does a company really tell?
Secret #2 It's Storytelling
With characters, plot, and action
Secret #3 It's a Language
What do those new words mean?
Secret #4 There's a Trilogy within the Trilogy
The BS, the IS, and the SCF
　……