| Why Should Someone Do Business with You ... Rather Than Someone Else, by consultant and former retailer/advertising representative Sam Geist, focuses on the one issue that is really at the heart of every business operation today: creating--and maintaining--exemplary customer service. Divided into seven distinct parts, it challenges readers to make adjustments for the better by examining their changing world: 21st century customer needs, new marketing strategies, the tenets of "heroic service," and more. A series of 21 questions after each section is designed to encourage introspection and, ultimately, spark action. |
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