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驾弩营销MASTERS OF SALES

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驾弩营销MASTERS OF SALES

最 低 价:¥134.30

定 价:¥170.00

作 者:Ivan R. Misner 著

出 版 社:Oversea Publishing House

出版时间:2007-1-1

I S B N:9781599181295

  • MASTERS OF SALES
  • 送货上门
  • 价格
    134.30元
    价格
    136.00元
    价格
    136.00元

    商品详情

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    作者简介:
    Ivan R.Misner,Ph.D.,is founder and CEO of Business Network International,the largest business networking organization in the world, and author of seven books, including three bestsellers: World's Best Known Marketing Secret, Masters of Networking and Masters of Success.

    内容简介

      The magic word. The holy grail.
      Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can't even get their foot in the door?
      For the first time, more than 80 of the most successful salespeople in the world have come together to reveal their secrets to success. You'll learn what makes these outstanding sellers true masters of their craft-and how you can adapt the masters' tactics for your own.
      ·Learn Martha Stewart's secrets to promoting yourself as an expert.
      ·Discover the 11 key questions to ask from Harvey McKay.
      ·Get Anthony Parinello's advice on selling to CEOs.
      ·Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson.
      ·Find out Brian Tracy's secrets on the psychology of selling.
      Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 70 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

    作者简介

    目录

    Acknowledgments
    Preface
    CHAPTER ONE THE MASTER OF SALES ATTITUDE: ALIGNING YOUR INNER SELF WITH YOUR OUTSIDE PERSONAL IMAGE
     Direct Selling by Jay Conrad Levinson and A1 Lautenslager...
     Developing Habits of a Master of Sales by Hazel M. Walker
     Selling 101: What Every Successful Sales Professional Needs to Know by Zig Ziglar
     The Abundant Sales Person by Kimberly George
    Social Capital + Quality Capital= Selling More! by Myron Waldman
    The Art of Monumental Sales by Ron and Joanna Stark
    Mastering the Mind-Set by Debbra Sweet
    Persistence Pays Offi. by Janet Attwood
    The Ocean of Sales by Linda McCarthy
    CHAPTER TWO SELLING GOALS VS. LIFE GOALS: (PSSST... THEY'RE RELATED!)
     Set and Achieve All Your Sales Goals by Brian Tracy
     From Mickey Mouse to Cruise Ships by Julien Sharp
     Million Dollar Sales Goal: Help Enough People by Ed Craine ..
     Setting the Stage for Sales Success by Dawn S. Pastores
     Creating a Compelling Future by Anthony Robbins
     It's in the BHAG by Krystle Edwards and Barbara Knackstedt.
    Practice the Rule of 5 by Jack Canfield
    CHAPTER THREE GETTING CLIENTS: PROSPECTING THE OLD WAY TO TIlE NEW
     Cold Calling Is... Well, COLD/by Shelli Howlett
    Mastering Telephone Terror by Wendy Weiss
    Getting from Zero to Sales Hero by Don Mastrangelo
    A World-Class Funnyman Says:"Persist and Set High Expectations" by Trey McAlister
    The Shortest Sales Pitch by Sherry Steiman
    Teaching Your Customers How to Replace Themselves by Sue Henry
    Giving Really Does Lead to Receiving by Bob Burg
    Constant Connections by Stephanie O'Hara and Tom Gosche.
    Promote Yourself as an Expert by Martha Stewart
    CHAPTER FOUR SPEAK TO BE HEARD, AND HEAR TO KNOW HOW TO SPEAK
     Supernatural Sellers by Susan RoAne
     Selling Is Easy with Cousins by Harvey Branman
    Earning the Right to be Heard by Stuart Mitchell..
    Ask the Right Questions and Win the Sale by Darrell Ross
    Sell Naked/Telling Isn't Selling by Sandy Donovan.
    Your Body Speaks Volumes...What's It Saying? by Anne Warfield
    Do Ya Wanna Buy? by Don Morgan
    CHAPTER FIVE RELATING TO YOUR CORPORATE CLIENTS
    CHAPTER SIX THE BUYER'S PERSPECTIVE
    CHAPTER SEVEN SALES SYSTEMS
    CHAPTER EIGHT THE VIRTUAL SALESPERSON:ONLINE SELLING TECHNOLOGIES
    CHAPTER NINE HANDLING OBJECTIONS
    CHAPTER TEN RELATIONSHIP SELLING:ALL THE RAGE OR JUST A FAD?
    CHAPTER ELEVEN CLOSING THE CUSTOMER:IT'S IN THE WOW FACTOR
    CONCLUSION
    INDEX

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