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企业博客宝典 The Corporate Blogging Book

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企业博客宝典 The Corporate Blogging Book

最 低 价：￥68.80

定 价：￥86.00

作 者：DebbieWeil　著 著

出 版 社：上海蓝泉外文图书有限公司

出版时间：2006-12-1

I S B N：9781591841258

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    作者简介：
    　　Debbie Weil is a popular speaker, marketing consultant, and publisher of the award- winning e-newsletter WordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.

    内容简介
    So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!
    　　Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.
    　　At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all.
    　　In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
    　　• How much time will it take?
    　　• What about the legal risks?
    　　• Who in my company should blog?
    　　• What are the best corporate blogs out there?
    　　In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.

    作者简介

    目录
    Foreword
    Introduction
    Chapter 1: Top Twenty Questions About
    　Corporate Blogglng
    Chapter 2: A Quick Romp Through the
    　Corporate Blogosphere
    　A Bit of Evolution
    　From Personal Diary to Corporate
    　Communications Vehicle
    　Internal Blogs: The First Silent Wave
    　External Blogs: The Second Wave
    Chapter 3: Confronting Fear of Blogging
    　Time: The Top Fear Factor
    　Creating Corporate Blogging Guidelines
    　Dealing with Legal Issues
    　The Mother of All Fears: Losing Control
    Chapter 4: A Baker's Dozen: 12 Plus 1 Ways
    　to Use a Corporate Biog
    Chapter 5: Should the CEO Blog?
    　Internal CEO Blogs: The New Must-Have
    　Executive Tool
    　Advice from Trailblazing CEO Bloggers
    　External CEO Blogs: The Perfect Bully Pulpit?
    　Bottom Line: The Value of Writing
    Chapter 6: The New ROi Is ROB (Return on Biog)
    　Measuring the Conversation
    　Show Me the Numbers
    　Using Standard Web Metrics
    　What Problem Does Blogging Solve?
    Chapter 7: Top Ten Tips to Write an
    　Effective Business Biog
    Chapter 8: What You Really Need to Know
    　About Blogglng Tools and Technology
    　Choosing Blogging Software
    　Hosted Versus In-house
    　RSS and Other Tools to Sharpen Your
    　Search and Monitoring of the Web
    　Blogging's Close Cousins: Wikis and Podcasting
    　A Few Cool Tools and Hacks
    Chapter 9: Cheat sheet:Making the Case for Blogging to the Boss
    Chapter 10: What's Next
    Bonus Resources
    Acknowledgments
    Notes
    Index

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