网上购物 货比三家
您现在的位置:快乐比价网 > 图书 > 教育/科技 > 原版书与影印版 > 商品详情

HBR ON CORPORATE RESPONSIBILITY(哈佛商业评论-企业责任)

分享到:
HBR ON CORPORATE RESPONSIBILITY(哈佛商业评论-企业责任)

最 低 价:¥136.00

定 价:¥170.00

作 者:HBSP 著

出 版 社:

出版时间:2003-7-1

I S B N:1591392748

商品详情

编辑推荐


内容简介

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.

作者简介


目录

Serving the World's Poor ,Profitably
The Competitive Advantage of Corporate
Philanthroty
MICHAEL E.PORTER AND MARK R.KRAMER
What's a Business For?
CHARLES HANDY
The Virtue Matrix:
Calculating the Return on Corporate Responsibility
ROGER L.MARTIN
The Path of Kyosei
RYUZABURO KAKU
Can a Corporation Have a Conscience?
KENNETH E.GOODPASTER AND JOHN B.MATTHEWS , JR.
The New Corporate Philanthropy
CRAIG SMITH
From Spare Change to Real Change:
The Social Sector as Beta Site for Business Innovation
ROSABTH MOSS KANTER
About the Contributors
Index

商品评论(0条)

暂无评论!

您的浏览历史

loading 内容加载中,请稍后...