introduction
The Path
to Instinctual Fitness
listening hard-bodies strut their stuff on magazine covers， billboards， and
television shows. We stare at them as we stand in line at the grocery store，
as we drive down the highways， and as we gaze blankly at the TV screen. We
can t escape them. Every time we stare， our shoulders slump， our bellies feel
soft. and we grow a little more disappointed， thinking that fitness is something
that s beyond our reach.
What a mess.
During the past 20 years， as the image of the ultimate fit body has become
more and more impossible to obtain， we ve become pudgier and pudgier.
Every year， fewer and fewer people exercise. No matter how often we try to
recharge our fitness pursuits， we seem to almost always fall off the wagon.
The latest U.S. Surgeon General ~ Report on Physical Activity and Health
states that only 20 percent of Americans that s 2 out of ]0---exercise consis-
tently three or four times a week， for one hour per session， at their target heart
rates. Yet， we re bombarded with more than 7，000 health and fitness messages
every year. Why don t we do what we know is good for us?
Because we haven t tapped into our fitness instincts.
HOW I DISCOVERED THE FITNESS INSTINCT
I ve always been interested in fitness. After I graduated from college with a
journalism degree， I tried to write stories about it， but I discovered that I didn t
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