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Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

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最低价：￥28.90

定价：￥249.50

作者：Michael A. Cusumano,David B. Yoffie 著

出版社：Free Press

出版时间：2000-01-12

I S B N：9780684863450

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Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

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Walter S. MossbergThe Wall Street JournalThe first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.Steve HammBusiness WeekA marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections.Katherine MieszkowskiFast CompanyA rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart.Teresa McUsicThe Miami HeraldFew books deliver the goods quite as effectively as this insightful, crisp and highly readable account.

内容简介

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world s largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.